What are Permalinks in WordPress

Unlocking the Power of Permalinks in WordPress: A Comprehensive Guide


If you’re navigating the intricate world of WordPress, you’ve likely encountered the term “permalinks” and may be wondering what are permalinks and why do they play a crucial role in your website’s success?

In this guide, we’ll delve into the importance of permalinks and explore the various ways you can leverage them for optimal results.

What Are Permalinks in WordPress?

In the simplest terms, a permalink, or “permanent link,” is the URL that leads to a specific page or post on your WordPress site.

It’s the web address users can bookmark, share, or reference to access your content.

While WordPress generates default permalinks, customizing them to suit your needs is a strategic move with many benefits.

Permalinks Optimised on my This Very Website
Permalinks Optimised on my This Very Website

How to Change Permalinks in WordPress?

  1. Go to your WordPress Dashboard.
  2. Navigate to Settings > Permalinks.
  3. Choose a permalink structure or create a custom one.

Why Are Permalinks Important?

SEO Friendliness:

Permalinks contribute significantly to your site’s search engine optimization (SEO).

Search engines use URLs to understand the content of a page.

By incorporating relevant keywords into your permalinks, you enhance your chances of ranking higher in search results.

Getting free or organic traffic is mind blowing when you get it right so remember that SEO and optimisation are key to free traffic.

The only other way that I know to get 100% free traffic that runs in the background is from a traffic software that imitates human behaviour, it’s actually running on this site as you read this.

User Experience:

A well-crafted permalink is not only search engine-friendly but also user-friendly.

Clean, concise URLs are easier for visitors to read, remember, and share.

This improves the overall user experience, potentially increasing engagement and return visits.

Link Structure:

Permalinks provide a structure to your links, making it easier for both users and search engines to comprehend the hierarchy and organization of your content.

A logical link structure can positively impact your site’s navigation and indexing.

Different Ways to Use Permalinks:

Default Permalinks:

WordPress assigns a default permalink structure that includes post IDs.

While functional, these URLs are neither user-friendly nor SEO-optimized.

Changing this setting is the first step towards improving your website’s accessibility.

Custom Permalinks:

Take control of your URLs by crafting custom permalinks for each page or post.

Incorporate relevant keywords, keep it concise, and ensure it reflects the content accurately.

This not only aids SEO efforts but also contributes to a professional and polished appearance.

Don't get confused with what Permalinks are. Embrace them
Don’t get confused with what Permalinks are. Embrace them


Permalink Settings:

WordPress offers various permalink settings, allowing you to choose structures based on post names, dates, categories, or a combination.

Selecting the most appropriate structure for your content helps maintain consistency and clarity across your site.

Updating Permalinks – Caution:

If you modify a post’s title on a LIVE website you should never change the permalink.

This ensures that your URL accurately represents the current state of the page, preventing confusion for both users and search engines.

Avoiding Broken Links:

Changing permalinks without consideration can result in broken links.

WordPress provides features to handle this, but it’s essential to implement changes cautiously, especially if your site has been live for a while.


In the intricate World of website development, permalinks are play a huge part.

They guide users through your digital dancefloor, dictating how they interact with your content and how search engines perceive your site.

By understanding the importance of permalinks and mastering their customization, you empower your WordPress site for optimal performance in both user experience and search engine rankings.

So, take a step further into the world of permalinks – your website’s lasting impression depends on it.

4 thoughts on “What are Permalinks in WordPress”

  1. Thank you, make sure to check back, I will be adding a lot more training soon.

  2. Thanks for the information

  3. Thank you Ben, I greatly appreciate that…and coming from you means a lot!

  4. Marc, you are an excellent teacher. You break things down in an easy way that makes it simple to understand the technicalities of SEO.

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