What Are Solo Ads? A No B.S. Guide for Beginners
If you’ve been in the online marketing space for any amount of time, you’ve probably heard the term solo ads. So I decided to make this 2nd post called What Are Solo Ads? A No B.S. Guide for Beginners.
Some people swear by them, while others warn against them.
So, what’s the real deal?
In this guide, I’ll break it down in simple terms so you know exactly what solo ads are, how they work, and whether they’re worth your time and money.
What Are Solo Ads?
Solo ads are a form of paid traffic where you rent an email list from a vendor who then sends out an email promoting your offer to their subscribers.
You’re essentially paying for clicks to your landing page, squeeze page, or sales page.
Unlike Facebook Ads or Google Ads, where you compete for impressions and have to optimize your campaigns constantly, solo ads allow you to tap into an already established email list that (hopefully) consists of people interested in your niche.
How Do Solo Ads Work?
Find a Solo Ad Vendor – You buy solo ads from someone who has a large, engaged email list in your niche.
Many solo ad vendors can be found on platforms like Udimi, Facebook groups, or dedicated solo ad marketplaces.
Provide Your Email Swipe & Link
You either write an email for the vendor to send or let them write one based on your offer.
The email includes a link to your landing page or funnel.
The Vendor Sends the Email
The solo ad seller sends your email to their list, and you get clicks from people interested in your offer.
You Gain Leads or Sales
If your landing page is optimized, some of the traffic will convert into email subscribers or even sales.
Why Do People Use Solo Ads?
Solo ads are mainly used by affiliate marketers, product owners, and anyone trying to build an email list.
They are especially popular in the make money online (MMO) and internet marketing niches, but they can work for other industries as well.
The biggest appeal of solo ads is that they provide instant traffic.
Unlike SEO or organic marketing strategies that take months to see results, solo ads can bring in leads within hours of launching a campaign.
You can find out a method that changed the way I think about Solo ads.
Pros of Solo Ads
Fast Results – You can start generating traffic the same day you buy the ad.
No Need for a Website – You can send traffic directly to an opt-in page and start collecting leads.
Easy to Set Up – You don’t need to worry about complicated ad targeting like on Facebook or Google.
Great for List Building – If you have a good funnel, solo ads can help you grow your email list quickly.
Cons of Solo Ads
Quality Varies – Not all solo ad vendors provide high-quality traffic. Some may send you fake or low-quality clicks.
Can Be Expensive – Prices range from $0.30 to $1.00+ per click, and there’s no guarantee of sales.
Not All Lists Are Engaged – Some solo ad lists have been hammered with offers, making them less responsive.
Needs a Good Funnel – If your landing page and email follow-up aren’t solid, you might just waste money.
Are Solo Ads Worth It?
Solo ads can work, but they are not a magic bullet.
If you have a solid funnel, a converting offer, and know how to track and optimize your campaigns, they can be a great way to build an email list and make sales.
However, if you’re just throwing money at any vendor without doing your research, you could end up burning cash with little to show for it.
If you decide to try solo ads, start small, track everything, and always test different vendors before scaling up.
Do I personally use solo ads?
Yes, but only if I have a well-optimized email sequence and a solid offer.
Like any paid traffic method, it’s all about testing and tweaking until you find what works.
Have you tried solo ads before? Let me know your experience!
You can check out my previous post that I keep updated and has a full video case study.